Aman Seelay
Hi, I'm Aman — a product designer and strategist based in India, working with teams around the world.
Over 5+ years I've designed and shipped enterprise SaaS end-to-end — from strategy and sprint planning to frontend code. I work at the intersection of design, product thinking, and AI-assisted delivery.
At Japan Travel, I've led the platform redesign across a full-stack migration to Vue.js and Laravel. Before that, I was sole product designer at TourSoft — building systems used by 12K+ agencies globally.
Outside of work I'm:
- ✦Building side projects like IndiaTourism.co and PageTest.in
- ⊹Digital art
- ◎Illustrations
- ✧Staying curious about new design tools and frontend tech
- ✿Turning complex problems into simple, human-centred flows
Experience
Where I've worked and what I've shipped.
- Led the end-to-end redesign of japantravel.com — category, event, and article landing pages, inquiry flows, and agency platform — across a full stack migration to Vue.js and Laravel. Platform reaches 30M+ monthly impressions.
- Managed the entire redesign in Jira — sprint planning, backlog, and QA oversight across design and engineering throughout the migration.
- Redesigned the inquiry form into a multi-step flow — reduced drop-off by 33% and drove a 253% increase in completed inquiries.
- Rebuilt the agency platform end-to-end — 200% lift in monthly bookings.
- Built the design system that unified all Japan Travel web products — adopted across design and engineering.
- Every major decision validated through A/B testing, Hotjar, and GA4 before shipping.
- Sole product designer for an enterprise SaaS platform used by 12K+ travel agencies worldwide.
- Took the product from early modules to a full operational suite — 8 core modules, 160+ screens, one design system.
- Managed sprint planning and Jira backlog prioritization alongside product and engineering teams.
- Designed iTrove end-to-end — TourSoft’s B2B2C marketplace, from operator onboarding to buyer checkout.
- Built an embedded Help & Learning Center that enabled self-service onboarding directly within the product.
- Turned user feedback into targeted product improvements — contributing to 12K+ sign-ups.
- Designed and built digital products independently, owning discovery, UX, UI, frontend development, and launch.
Education
Academic background.